Thanks for stopping by. Hello, I'm ZSO, aka Sara Blake. I'm an illustrator and designer based in New York City, originally from Richmond, Virginia. ZSO became the home and outlet for my personal work in 2007.

The name ZSO was culled together from personally significant people, places, and things, together making a sound much like “so"—the tiny descriptor meaning "to such a great extent." I am a person of extremes, for better or worse (more often the latter, as my poor parents would corroborate) so the ring of it was fitting, and the moniker has since stuck for good.

I graduated from New York University's Gallatin School of Individualized Study focusing in creative writing and studio art. I've had the opportunity to draw for a lot of amazing clients over the years, but these days I mainly just draw for fun. 

I'm a full time creative at Ethic working with a few of my favorite humans trying to make the world a more sustainable place. I freelance when I can through Minetta Design Co. focusing on brand and product for sustainability-focused projects. Every once in a while I like to write.

I love travel, running, cycling, white huskies, black cats, and brussels sprouts. You can lure me almost anywhere with mint chocolate chip ice cream. I'm terrible at public speaking, most things involving hand-eye coordination, and karaoke (just more public speaking, but to Billy Joel).

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General inquiries
sara@hellozso.com

Work inquiries
Jackie at Fillin Global
jackie@fillinglobal.com


SELECTED CLIENTS

Nike, Ford (electric car division), Hurley, IBM, Wired Magazine, Scotch & Soda, TEDx Labs, Vice Media, Warner Bros. Entertainment, Marvel Entertainment, Syrup NYC, Young & Rubicam, Bartle Bogle Hegarty, Havas WW

EXHIBITIONS

San Diego Comic Con, July 2014, group show presented by Vice, DC Comics, & Warner Bros. Entertainment / Fice Gallery, Salt Lake City, March 2014, group show / Secretfresh Gallery, Manila, February 2014, solo show / Cincinnati Contemporary Arts Center, March 2014, group show / New York Writes Itself, New York City, December 2012, Presented by the Village Voice / Friends of Leon Gallery, Sydney, September 2009, solo show

PRESENTATIONS & EVENTS

Design Nation Princeton, April 2018 /  Adobe Creative Jam NYC, December 2015 / OFFF Fortaleza, November 2014 / SUNY Art Lectures, October 2014 / AIGA Design Exchange Boston, September 2014 / Camp Festival Calgary, September 2014 / Reasons to Be Creative Brighton, September 2014 / FITC Toronto, April 2014 / FITC Amsterdam, February 2014 / FITC Tokyo, February 2014 / Graphika Manila, February 2014 / Play & Make Düsseldorf, November 2013 /, OFFF Caracas, November 2013 / Halifax Pop Explosion Nova Scotia, October 2013 /, Blend Conference Charlotte, September 2013 / OFFF Barcelona, June 2013 / FITC Toronto, April 2013 / Cut & Paste SXSW 2013 / OFFF Cincinnati 2013, Reasons to Be Creative Brighton, September 2012 / We Can Create Auckland, 2011

JUDGING

Digital Alberta Awards 2015 / YCN 2014 Young Professionals Awards / Design Collector's Digital Decade 2014 / FITC Awards 2014 / Adobe Awards 2013 / Design Collector's Digital Decade 2013 

SELECTED INTERVIEWS

METAL & DVST, 2015 / Hypocrite Design, 2015 / Design Milk, 2015 / Juxtapoz Digital, 2015 / Design Exchange Boston Feature, 2014 / 5 Question for 100 Designers, 2014 / Bitchcast Session 8, 2014 / Workspiration, 2014 / Curious Fiend, 2014 / Life & Limb, Episode 4, 2014 / This Is Fly Magazine Issue 45, 2014 / The Great Discontent, 2013 / Computer Arts, Design Matters, 2013 / Abduzeedo, 2013 / Design Matters Podcast, 2013 / Industry & Interest, 2012 / Dirty Laundry Mag 2012 / Hound Magazine, 2012 / Empty Kingdom, 2011 / Stated Magazine, 2011 / August Empress, 2011 / Chelsey NZ, 2011 / Idealog Video Interview, 2011 / Artisnavi, 2011 / Dazed Digital, 2010 / RVA Magazine, 2010 / Thee Blog, 2010 / Partfaliaz, 2010 / Digital Abstracts, 2010 / Design Taxi, 2009

FEATURES & BOOKS

The Great Discontent Magazine, 2014, Issue 1 / Computer Arts Book of Inspiration III., December 2012, Featured Artist / KARIN + RAOUL 2012, Featured Artist / Design Collector Mag I., March 2012, Feature & Interview / Carne Mag, Issue 13, October 2011, Featured Artist / Computer Arts 188, May 2011, "The Next Big Thing" / NZ Herald, August 2011, "In a New York State of Mind" / Advanced Photoshop 82, June 2011, Interview / LIVE, The Edge NZ, Winter 2011, Feature & Interview / Design Collector iPad Magazine, May 2010, Contributing Artist / Advanced Photoshop, 2011, Issue 80, Artist Profile Feature / Cut Out Magazine Malaysia, 2010, Volume 02, Issue 01, Feature Illustrator / Staf Magazine, October 2010, Issue 45, Cover Illustration & Feature / Default Magazine, September 2010, Issue 4, Web Magazine Feature & Cover / Yen Magazine, December 2009, Featured Guest Illustrator / Curvy 6, May 2009, Volume 6, Featured Artist