New Ford Work, Process Images

Over the past month or 2 I've had the extreme privilege of working, for the second time around, with the positive and fantastic folks over at Team Detroit for their Ford client. We worked on some new creative peices for the new Ford Focus electric car. Previously I had simply been involved with creating an asset library of nature inspired images using a very punchy color palette. This time around I was to help out with some of the compositions themselves which were based on some very specific predetermined scenes. We ended up creating almost as many new assets as the first time around and it turned out to be a way bigger challenge than I had thought when we set out. I love process as much or even more than the final product, so below I thought I'd post some of the earlier rounds of exploration that never saw the light of day.