Identity Refresh

I'm finally getting trademarked after almost five years of going by ZSO—which means submitting an official mark. I've always felt pretty flexible with my identity and I've used many logos over the years, so the idea of committing to just one kind of feels like a big step. My very first logo was a pretty crude knockout of an upside down heart that was formed between the Z and S. I abandoned it for a while but still used the heart sometimes even though it didn't make sense out of context, and now 3 years later, I'm finally really back to where I started with a slight hand drawn refresh. I experimented with some more ornate versions, but ultimately simple is better.

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Sara Blake [Hello ZSO]
New York, NY
www.hellozso.com

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